YEAR
2025
BRIEF
CONCEPT
Traditional and modern music don’t have to sit apart, they can echo each other. The identity feels culturally rooted but visually current, like a label that knows where it came from.
INSPRIATION
The moodboard drew on Indian music, textures, forms, typography and visual culture. The result is a direction that feels earthy and expressive without being decorative. Deep earthy tones add warmth, and contemporary typography keeps it current.
SKETCHES
DIGITAL SKECTHES
FINAL IDENTITY
The final identity combines contemporary typography, culturally inspired elements and deep earthy tones. Instead of copying traditional imagery, it reinterprets the culture in a modern visual language
MOCKUPS
